Innovation at our core in every business we build.
Veda Group began as an analytics SaaS company. That same innovative spirit — including a commitment to AI and emerging technology — still drives every business under our group, across both enterprise and retail markets.
A journey that began in Amsterdam
Veda Group's journey began in Amsterdam with SportsSquare, a sports analytics venture founded by Ashok Veda, Sujanne Meyer and Gideon Bazen. From there, the group expanded into IT consulting, artificial intelligence, professional education, SaaS, digital marketing, cybersecurity, real estate and specialised marketplaces.
Though the group has grown across industries and geographies, its founding principle remains unchanged: use technology, knowledge and entrepreneurship to create meaningful value for customers.
Read Our Full JourneyWhat stays constant as we grow
We started as an analytics SaaS company. Innovation — including AI and emerging technology — remains core to every solution we build.
We build and operate as both a products company and a services company, combining software with expert-led delivery.
Our businesses serve large enterprises and institutions as well as individual customers, across B2B and retail models.
We build a healthy, pro-employee ecosystem — because a great business starts with people who enjoy the work they do.
Businesses built around emerging opportunities
Working with 100+ global enterprises
Latest from across the group
A platform for long-term enterprise creation
Nearly two decades of experience, 15+ brands and operations across four continents.