A global business journey that began in Amsterdam
Veda Group is a diversified multinational group whose entrepreneurial journey began in Amsterdam, the Netherlands, with the launch of SportsSquare — founded by Ashok Veda, Sujanne Meyer and Gideon Bazen.
SportsSquare was the group's first entrepreneurial venture — an analytics SaaS business — marking the beginning of a journey built around technology, analytics and innovation. That founding focus on innovation has stayed constant: from sports analytics, the group expanded into information technology consulting, professional education and EdTech, artificial intelligence, SaaS products, digital marketing, cybersecurity, staffing, real estate and specialised marketplaces — as both a products and a services business, serving enterprises and individual customers alike.
Over the years, Veda Group continued to diversify into artificial intelligence, IT services, technology consulting, EdTech and professional skilling, SaaS products and analytics platforms, digital marketing, cybersecurity, staffing and workforce solutions, real estate services and specialised digital marketplaces.
"Though the group has expanded across industries and geographies, its founding principle remains unchanged: use technology, knowledge and entrepreneurship to create meaningful value for customers."
Today, Veda Group represents more than 15 businesses and brands, supported by over 1,000 professionals, operating across India, Europe, North America, Southeast Asia and Africa.
Our ambition has never been to be the biggest name in any one industry — it is to build businesses that outlast trends, earn trust, and create lasting value for the people and partners who rely on us.
CIRIL — what every Veda Group employee stands for
Five commitments that guide how we work, across every business and every team.
I will prioritise customer satisfaction and deliver real value.
I will always act with honesty and ethical behaviour.
I will treat all stakeholders with respect and professionalism.
I will encourage creative solutions and forward-thinking ideas.
I will support continuous learning and development within my team.
Operating across six countries and four continents
From our founding roots in the Netherlands to a growing footprint across Asia, North America and Africa, Veda Group businesses operate close to the customers and talent they serve.
The founding home of Veda Group and SportsSquare — our first entrepreneurial venture.
Global headquarters and the operational hub for our education, AI and technology businesses.
Home to DigitDefence and our growing North American cybersecurity presence.
A regional base supporting our expansion across Malaysia and neighbouring markets.
A strategic base for regional operations, partnerships and client relationships.
A newer frontier for our education and technology businesses as we expand into the continent.
Ashok Veda
With nearly 25 years of experience across technology, entrepreneurship, artificial intelligence and international business, Ashok Veda has led the group's growth from a single Amsterdam venture into a multinational group of 15+ businesses.
Life at Veda Group
A glimpse into our vibrant workplace, team collaborations, celebrations, and the shared moments that define our unique culture.
See where our businesses operate today
Explore the full portfolio across AI, EdTech, SaaS, cybersecurity and more.